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Increase Bookings for Your Holiday Rental with Professional Photos

Updated: Nov 21, 2023

Are you looking for ways to increase bookings at your holiday rental? Starting with photos would be the best idea.

  • Do you have high quality professional photos on your listing?

  • Are they up to date?

  • Do they reflect the best features of your property?

  • Do you have at least one photo of each room and at least two exterior shots?

If you said no to any of those questions, it is time to consider upgrading or updating your current photos.

Book more viewings

When a potential guest is viewing the photographs of your Airbnb listing online prior to booking, they will decide whether your property is a must -book within seconds. When scanning through search results on Airbnb or any other platform they will quickly compare properties, short-listing their favourites. Many are likely to right off a property based on photographs alone even without looking at prices and other such details. Putting ourselves in the shoes of guests we must consider photo quality. If a potential guest is weighing their options between renting your home and another, quality of photos is likely a deciding factor. If you have sharp, crisp, high quality photos, it will reflect the quality of your rental in an unspoken manner. In comparison, photos of average or poor quality will set a tone of mediocrity. Which image do you want to portray?

Stand out from your competition

It is crucial that you stand out from the competitors and display your property at its full potential. A good photographer will have invested in top of the range cameras, lenses and lights, this combined with their experience creates an ideal result incomparable to DIY images.

If your property is more expensive than average this does not mean that you will not receive as many bookings. By preparing your property for a professional photo shoot and projecting high quality and professional photos reflecting the quality of your rental you can easily pull in your target audience. If you have any interesting items such as pieces of art, unusual furniture or impressive technology that make your property stand out, a few close-ups will help to highlight these features. A professional photographer will have experience on what sells regarding composition as well as the best angles and lighting. They will also edit photos afterwards to enhance them further.

Photos can help you to attract the type of guests that you would like to stay in your property. For example, if your property is ideal for families your photos should highlight key selling points such as outside spaces, cooking facilities, games as well as any child-friendly features.

Professional photographs help you to stand out from your competition, attract your target audience and establish professionalism.

When with a skilled photographer it is a good idea to ask him/her to provide you with a bank of images that you can use throughout the year.

For example, when winter is approaching use images of your property with Christmas decorations. It is important that you help potential guests to imagine themselves living in your space, this is something your photographer will help with.

Remember to keep your photos up to date; if you have a major revamp then it is crucial that you get your photos re-done.

If you are looking for professional real estate photography and videography in Cairns for your property listing, contact us today to find out more.

We offer a wide range of photography and videography services. Including real estate interior photography, exterior photography, panoramic photography, video production, aerial property drone footage, video walk-through tours and more. We ensure that your images are perfect through consistent collaboration and our post-production editing options.

increase bookings with professional photography


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